Originally recorded on April 18, 2019   In this webinar… Can your products hit a bulls-eye with each generation you choose to target: Millennials, GenX, Boomers, Silents? How is generational strategy different from demographic strategy? This webinar discusses two fundamental truths to explain the dramatic differences amongst the generations and the need for all newspapers…

Originally recorded on January 19, 2017   In this webinar… Program geared for management and supervisors.   About the presenter: Michael Zinser is president of The Zinser Law Firm, P.C., in Nashville, Tenn. His firm represents more than 250 newspapers. He is general counsel to seven circulation trade associations, including Central States Circulation Managers’ Association.…