Certificate Programs

Online certificate programs are offered as more in-depth trainings which go beyond the typical one-time webinar. Each program is individually designed to fit the subject matter and training requirements. Click on the following training areas to learn more and see available programs.

*For potential students and current owners and publishers*

The NewStart program at West Virginia University identifies and trains the next generation of media entrepreneurs so they can purchase existing community newspapers or other media outlets and transform their business models to ensure long-term viability so news deserts do not expand across the country.

We are currently recruiting for our next cohort of students and are offering an information session to learn more about what our program has to offer.

Why may current owners and publishers be interested?  Good question. Here’s why:

  • Current owners may be near retirement age, but do not have a succession plan. Students in our program may be interested in purchasing their publications.
  • Current owners may want to pass ownership on to someone within their business. Having that person go through our program could be very beneficial.
  • Current owners may have a rising star within their newsroom. They may want to invest in training for that person, who can bring new revenue and content ideas back to improve the bottom line.

And here are a few facts about our program:

  • We offer a one-year, accelerated master’s degree program in Media Solutions and Innovation.
  • We are expanding this year by also offering a certificate program, which would be a great option for existing employee training opportunities.
  • It is totally remote, so anyone can learn from anywhere.

“For me, the highlight of being involved with newspapering every step of the way has been meeting and collaborating with interesting people that care deeply about the future of newspapers and journalism. After years of doing that within Iowa, NewStart was a chance to do it on a national scale, from home, while still working fulltime in Iowa Falls. I applied to NewStart for the opportunity to earn a fellowship and an advanced degree I never imagined I wanted. I got that, but I also came away with an incredible network of like-minded newspaper folks who continue to share their insight with me long after my classes have ended.

I’d love to talk to anyone in Iowa that’s considering applying for NewStart because I know Iowa is one of the best community journalism states in the country.”

-Tony Baranowski, Iowa Falls Times Citizen



Max Sales Achievement Series


The Virtual Learning Academy consists of the core information that media representatives need to know about marking and selling in today’s complex and competitive environment. This media-specific, comprehensive series includes three programs designed to inform and inspire tenured and new media representatives. It is perfect for self-paced learning, as well as team training with group practice and interactive exercises.

The series comes complete with downloadable workbooks containing numerous communication examples and tips, worksheets and job aids. Learners are involved in practice exercises that can be shared with managers or in a group environment.

How does it work? Register using one of the below links to receive access to the course  materials and videos. The videos will instruct you to complete exercises and practice with team members. You then take these new skills and put them to work in the field to increase sales and revenue.

Progressive Prospecting: This important program provides a proven methodology for increasing sales by establishing a success-driven prospecting strategy. It also focuses on persuasive communication to generate opportunities and to keep the “doors open” even with the most challenging prospects. It addresses some of the most demanding aspects of sales, such as how to make numerous contacts to potential clients, selling special promotions, working with gatekeepers and addressing objections.

Multi-Media StrADegies That Sell: This powerful program begins by detailing the key principles of effective marketing, such as when to advertise and when to increase the budget to maximize ROI. It describes how to lead effective needs analysis meetings, which sets the stage for you to sell a broad buffet of your products. It also provides an easy method of acquiring the budget to reduce price objections. All of the information gained in this program is applied during the presentation stage to secure more business.

Powerful Presentations: Delivering compelling presentations–whether formal or casual–is the final step in sales success. This program provides a simple yet powerful, step-by-step approach to sharing solutions and ideas in a manner that lowers resistance and leads to “yes”. It explains how to make research meaningful, answer price objections and move beyond the perpetual stall.


Meeting Your Presenter: Kelly Wirges. For Over 25 years, Kelly has assisted companies increase sales and revenue in all facets of business. In 1993, she founded ProMax Training & Consulting Inc. ProMax develops practical, customized solutions that help companies retain, develop and align talent with business strategies. She has authorized over 50 training programs, has customized materials for hundreds of companies, and has helped over 200,000 ProMax alumni increase their success. Kelly understands the challenges and opportunities that exist in today’s competitive and complex environment. With this knowledge she prepares and shares practical techniques that can be put-to-work immediately for increased success.