Originally recorded on January 26, 2012
In this webinar…
Linking Web ads to the advertiser’s website is not just a good idea nad how to correct it. Which three headlines work best–and which don’t. How to design small-space ads to attract hordes of “clicks”. How to make more money for your newspaper by understanding the real purpose of thse ads…the answer will surprise you.
About the presenter:
David Fowler is considered one of the nation’s top experts on newspaper and online advertising strategy, copy and design. He has spent more than 25 years “testing” ad strategies and variables to learn which “response triggers” make ads effective. He has won numerous ad awards and judged some of the nation’s top ad award shows …but will be the first to tell you that winning awards has little to do with effective ad strategies that make businesses more money. Today he is CEO of Ads Up, a marketing and advertising firm that provides print and online ad strategies and specialized ad training to newspapers and their advertisers. David is the best-selling author of “Newspaper Ads That Make Sales Jump!” and “Ultimate Money-Making Newspaper Ads.”