Think Bigger Than Native Advertising (ARCHIVE)

Jan 29, 2015 5:00PM—Jan 29, 2024 6:00PM

Cost 35.0

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Originally recorded on January 29, 2015
 
In this webinar…:
Native advertising is generating a lot of buss these days – and some heat – among local media. But the real question is, we are taking our advertisers creative ideas – native or not – that will deliver exactly the results they want? Steve Gray presents a new way of seeing this opportunity, and a couple of case studies showing how you can generate new wins and new dollars by delighting advertisers.
 
About the presenter: 

Steve Gray is director of strategy and innovation for Morris Communications, working with the Morris Publishing Group’s 11 daily newspapers on new strategies and business models. Before joining Morris, he was managing publisher of The Christian Science Monitor and then headed the Newspaper Next innovation project for the American Press Institute from 2005 to 2009. His career began at his family’s newspaper, the Monroe (Mich.) Evening News, where he rose from reporter to publisher. He still serves as chairman of the board, and the company is now 100% employee-owned.