Originally recorded on May 12, 2022

About this webinar:

Or as journalists say, from the lead to the kicker. This session explores why beginnings and endings are so important to your writing, and how to nail them every time. Plus, beginnings and endings are just as important in a paragraph as they are to the overall arc of the story. This isn’t just an academic session on writing. This is about grabbing readers’ attention, keeping them engaged, and rewarding them at the end. Where are you likely to lose a reader? In the middle. This hands-on session will leave you with concrete tips to keep readers’ attention until the end.

About our presenter: 

Jean Hodges is senior director of news culture and communication for Gannett. She works with local newsrooms throughout the country on strategy, training and diversity initiatives. She’s a news veteran, who spent more than 20 years as a reporter and editor, getting her start at a small daily in Clovis, New Mexico, and working in California, England and Texas before moving back home to the Chicago suburbs. You can follow Jean on Twitter @jeanhodges.