Management

Current & Upcoming

Instant Sales: Six Step Proven Process (ARCHIVE)

Jan 14, 2022 5:00PM—6:00PM

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Originally recorded on January 14, 2016 In this webinar… Let’s face it, nothing happens until you get in front of the prospect or customer, either by phone, conference call, webinar or face to face. The biggest challenge that all salespeople face in the 21st Century is getting the prospect’s attention. One isn’t born knowing how…

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Newsroom Safety and Security (ARCHIVE)

Jan 17, 2022 5:00PM—6:00PM

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Originally recorded on January 17, 2019   In this webinar… Since the Capital Gazette shooting in June 2018, newsroom employees have wondered if they are safe in their workplace. We’ll go over personal safety tips and security information to ensure you’re informed.   About the presenter:  Jean Hodges is the senior director of content for…

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Workflow Automation Tools for Your Newsrooms of Any Size (ARCHIVE)

Feb 22, 2022 5:00PM—6:00PM

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Originally recorded on February 22, 2018   In this webinar…: From publishing to social media, to editing video, to working in the CMS, there are so many different dashboards, logins and systems to manage. Penny Riordan highlights tools that some small- to mid-size newsrooms have used to automate some of these processes. This includes hacks…

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Successful Negotiating on Value Vs. Price (ARCHIVE)

Feb 24, 2022 5:00PM—6:00PM

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Originally recorded on February 24, 2017 In this webinar… This program will be a fast –paced session focused on three key skills for you and your team: • Negotiate smarter, not harder. • Negotiate on value, not on price. • Win More and Lose Less in Sales! This webinar will be applicable to leaders and…

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Best Practices for Public Notice (ARCHIVE)

Mar 02, 2022 5:00PM—6:00PM

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Originally recorded on March 2, 2017 In this webinar… The newspaper industry has had a lot of success protecting public notice in the state legislatures, but collectively we’re on the defensive. Our opponents are more motivated than ever and increasingly sophisticated in their arguments. Every newspaper must play a role in this fight. This session…

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Money Beyond Money (ARCHIVE)

Mar 28, 2022 5:00PM—6:00PM

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Originally recorded on March 28, 2019   In this webinar… Finding new revenue streams, the real money beyond the “marketing budget”, in an industry undergoing rapid disruption can seem overwhelming.  This insightful webinar demystifies the traditional sales process from selling print and digital to non-traditional in your local market.  The presenter provides tips and ready-for-market…

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Train the Trainer: Creating Top-Notch Training Materials For Your Team (ARCHIVE)

Apr 08, 2022 5:00PM—6:00PM

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Originally recorded on April 8, 2016 In this webinar… Sales managers rarely have time to develop top-notch training materials. They are busy selling, managing and marketing. Training often gets pushed aside. The Local Media Association has developed a 14-week turnkey package that will arm sales managers with templates, presentation materials, guided conversation points, individual/group exercises,…

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Media Generational Strategies: What Drives Your Customers (ARCHIVE)

Apr 18, 2022 5:00PM—6:00PM

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Originally recorded on April 18, 2019   In this webinar… Can your products hit a bulls-eye with each generation you choose to target: Millennials, GenX, Boomers, Silents? How is generational strategy different from demographic strategy? This webinar discusses two fundamental truths to explain the dramatic differences amongst the generations and the need for all newspapers…

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Advertising is NOT Marketing! Tips For The Media Marketer (ARCHIVE)

Apr 28, 2022 5:00PM—6:00PM

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Originally recorded on April 28, 2016 In this webinar… When clients are working with you, they’re expecting a strong sales strategy that will help guide them to a healthier bottom line. In this session, marketing pro Stuart Arnold helps you understand the basic tools for creating an impactful strategy, messaging and marketing for your clients.…

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Return to Sales Basics (ARCHIVE)

May 12, 2022 5:00PM—6:00PM

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Originally recorded on May 12, 2011 In this webinar… Every sales organization is struggling to elevate their sales performance and results.  That challenge becomes greater every day as we add new products, require people to be multi-media experts, and try to sell in an ever-expanding competitive environment. This session outlines the steps each newspaper needs…

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