Originally recorded on January 26, 2012 In this webinar… Linking Web ads to the advertiser’s website is not just a good idea nad how to correct it. Which three headlines work best–and which don’t. How to design small-space ads to attract hordes of “clicks”. How to make more money for your newspaper by understanding the…

Originally recorded on February 12, 2015 In this webinar… Does the thought of prospecting leave you overwhelmed and exhausted? Have you been told you should prospect but you don’t know where to start? That will change in minutes once you meet “Hector” the prospector and explore why he is still around!Steve Kloyda will share his…

Originally recorded on January 11, 2018 In this webinar… A close look at the new ideas that could easily grow your revenue in print, online and social media. Includes a 12 month strategic calendar any newspaper can follow. About the presenter:  Janet DeGeorge first started her newspaper career at the San Jose Mercury News over…

Originally recorded on March 2, 2018 In this webinar… Objection handling is a skill that all sales people need to master. Ryan will highlight the six most common objections media sales people face on a daily basis and show you how to flip those objections into closed deals with ease and style. Because Ryan sells…

Originally recorded on January 10, 2019 In this webinar… Do you know why many newspapers are seeing their Classified revenues start to go UP instead of DOWN? It’s because they are letting go of the old and letting in the new brilliant ideas and efficiencies that is making Classifieds a key revenue builder again. Both…

Originally recorded February 28, 2019   In this webinar… You are likely familiar with the Sales Funnel. But have you broken down each step of the process to understand what message and media placement have the greatest impact on an advertising campaign. This session covers the basics of the Funnel before digging into the best…

Originally recorded on March 14, 2019 In this webinar… This webinar offers up creative ideas you can start working on in your newsroom immediately. This is fast-paced, and will include references to the original stories as well as some great techniques to help you can execute these stories in newsrooms of all sizes. About the…

Originally Recorded on February 18, 2021 In This Webinar.. Over the past few years, Bob has personally presented and sold hundreds of advertisers on major contracts. In this session, Bob shows you his top 40 “most likely to be sold and spend a lot of money” categories of prospects, along with the strategy behind each…

Originally recorded on March 25, 2021 In This Webinar: Whether the digital advertising you’re selling is restricted to your own newspaper’s Web site or you’re already selling programmatic advertising, this Webinar is for you. That’s because, likely there are now ad agencies and local media companies who are offering your current and prospective advertisers a…

Originally Recorded on June 4, 2021 In this webinar:  With resources stretched thinner than ever, it’s never been more important for newsrooms to focus on automation, where possible. In this session, Matt describes some of the turnkey ways publishers are automating marketing and content creation on WordPress. He discusses the plugins used to create recurring…