Classifieds 2023: Top Five Revenue Opportunities (ARCHIVE)
Originally recorded on January 19, 2023
In this webinar:
Today’s classifieds struggle at almost every newspaper. And yet, there are papers from Florida to Montana with hundreds of ads in all categories. Janet DeGeorge shares their TOP FIVE REVENUE secrets with you for a great revenue boost in 2023.
About the presenter:
Janet DeGeorge first started her newspaper career at the San Jose Mercury News over 20 years ago. She is a graduate of San Jose University with a degree in advertising and marketing and has completed all course work towards a master’s of science in mass communications.
DeGeorge is a former vice president of the Western Classified Advertising Association, a key speaker at regional and national advertising conferences and has produced numerous articles and webinars regarding classified advertising. DeGeorge has been president of Classified Executive Training & Consulting since 2001. She specializes in classified sales training for sales reps and new managers, outbound sales training and the redesigns of print and online products and rate packages to uncover new revenue sources.