The sports landscape is constantly changing, as are the rules of how social media works. Yet utilizing social media is more important now than ever to keep sports coverage both up to date and fun in the digital space.

This session focuses on how to find and build stories through social media, how to enhance sports content with social media and sports betting, and how to help content stand out online.

Ryan Young is a writer and editor at Yahoo Sports based in Los Angeles. He’s an Iowa City native who graduated from Iowa State, and has worked at the PGA TOUR, Sporting News, the Cedar Rapids Gazette, the Des Moines Register and the Iowa State Daily.