AI’s Impact on Search Marketing: Adapting to a Changing Landscape
LIVE WEBINAR
Thursday, February 27, 2025
1-2pm(central); 2-3pm(eastern)
Explore how artificial intelligence is reshaping search marketing by altering consumer behavior, reducing website visits through direct AI answers, and transforming search strategies. Learn actionable insights and access free resources to help your organization adapt to these groundbreaking shifts in search and marketing dynamics.
Key Takeaways for Attendees:
1) Understanding the Shift in Search Behavior
2) Impact on Organic Search Traffic
3) Evolution of Paid Search Marketing
4) The Role of Conversational and AI-Friendly Content
5) Adapting to the Changing Search Landscape
6) Tools and Resources for AI Integration
7) Preparing for the Future
Korena Keys, Founder of Key Media Solutions, is best known for developing her own unique approach to media strategy and digital marketing. In just a few short years, Korena has successfully taken her digital media firm to the front lines in an over saturated industry.
Korena was one of the first in the country to receive the IAB Digital Media Sales Certification and was invited into the Forbes Agency Council a few years later. She has served as the President of the Board for South Dakota Advertising Federation, Chair of the Board for the Community Outreach, held a seat on City Council, and is active in multiple community organizations that are dedicated to helping others.
Today, she is a published author of Best Selling “From Welfare to CEO,” leads two thriving businesses, and loves having the titles of Mom and Grandma.