10 Ways for Newsrooms to Get the Most Out of Their Digital Products (ARCHIVE)

Originally recorded on January 21, 2021

When it comes to evaluating what real-time analytics platform to use or what social media publishing tool, most newsrooms are at a loss on where to start. From vetting vendors to agreeing on key features to negotiating price, the process can be overwhelming. And even if you happen to choose the right product, how do you make sure you are getting the most out of the product, and that the company is being responsive enough to you as a customer. Penny Riordan understands all of these challenges, because for five years she was on the corporate staff at GateHouse Media and helped build out the company’s suite of digital tools. Penny offers you 10 practical tips on how to get the most out of the digital or SaaS products your newsroom uses.

Penny Riordan is an independent media consultant with expertise in audience engagement, analytics, social media best practices and product management. She worked on the corporate staff at GateHouse and Gannett for 6 years working with newsrooms across the country on digital strategy. Before that, she worked at Patch.com and newspapers in Connecticut and Maryland. Penny is also an active member of the Online News Association and the local organizer for the Austin chapter.