In this webinar, Matt Larson, president and CEO of Our Hometown Inc, presents several case studies from publishers that are using Audio Articles to transform their newspaper into a podcast.

Using automated text-to-speech transcription tools, Audio Articles Podcast presents a turnkey opportunity for any newspaper on Our Hometown’s WordPress Platform to launch a podcast and expand their brand into the audio space.

Through a partnership with BuzzSprout, the audio articles can be syndicated to all major podcast apps and embedded as a playlist on their website’s homepage.

In their latest innovation, Our Hometown can now produce a podcast from ANY CMS if the newspaper can provide an RSS feed with the articles they want to appear as audio episodes.

Matt Larson is the President & CEO of Our-Hometown.com and has proudly served the newspaper industry for 12 years.

His company provides a WordPress-based platform that has been customized for newspapers to help them monetize their content online.

Their mission is to help community newspapers develop digital business models with tools for better storytelling and more efficient local news production.

Larson leads a monthly virtual conference series, where he interviews newspaper publishers from all over the country on how they are utilizing digital to connect with socially-distant readers.

He is also the publisher of the “Our Hometown News”, a weekly blog and video/audio podcast series, which discusses tech tips, marketing strategy and industry news/events.

You can reach him at mcl@our-hometown.com.