Building Lasting Relationships Through Engagement (ARCHIVE)

 

Engagement is becoming more important than ever for newsrooms. GateHouse Media’s Summer Moore offers some clear steps to start to build relationships with your readers, including in-person, social and online. Before taking a role with GateHouse, Moore was the digital and audience engagement editor at the NW Indiana Times, playing a key role in the Community Civility Counts campaign in conjunction with the Gary Chamber of Commerce.

 

Summer Moore is a digital project manager for GateHouse Media based in Austin, Texas. Summer works closely with GateHouse’s newspapers on digital training and growth, and everything that goes into that. She also runs newsletter strategy for the company, and works closely with the app development team. Before GateHouse, Summer was the digital and audience engagement editor for The Times of Northwest Indiana, and before that the lifestyles editor for The Repository in Canton, Ohio. She has been in journalism professionally for about a decade.