You find out from consultant David Arkin how your editorial teams can use keyword research tools to discover questions your readers are searching for and answer them. David shares why this kind of content can be so useful for your readers and so powerful for your traffic as the stories match what people are searching for. You’ll learn how to ask questions, as well, and even how to build a brand around this idea.

David Arkin is the owner of David Arkin Consulting, which provides fractional digital audience and revenue leadership, branded and organic content strategies and creation and tech stack guidance for media companies.

In his 20-year career, David has built a wealth of experience serving as a reporter, editor, director, consultant and executive for newspapers, magazines, television stations, media associations and news start-ups.

He has developed high-quality content and built transformative digital strategies that led to significant audience growth, new revenue streams, and improved processes and technology for family-owned companies, brands and large media organizations. He has worked for GateHouse Media (now Gannet), Graham Media Group, the Local Media Association and CNHI.

A nationally recognized audience leader, David has led content for some of the country’s largest news organizations and even built his own media business from scratch. He has been named the Digital News Innovator of the Year by the Local Media Association, led numerous newsrooms to national journalism awards and has served on national industry boards like the Associated Press Media Editors and the Local Media Association Foundation Board.