Getting Beyond The Buzzword to Engage Your Community PART 1 (ARCHIVE)

Engagement is on every editor’s lips, it’s the journalism buzzword with endless definitions. Engagement isn’t just clicks and likes, sometimes it is relational, creating deeper relationships with readers, building trust between the community and the journalist. Engagement can mean community participation in news, community organizing or building loyalty with would-be subscribers or members.

In the first of our two sessions Val breaks down the different types of engagement, help you focus your energies on the type of engagement most valuable to your newsroom.

Val Hoeppner is a digital journalist, training and media strategist. She has worked in digital, mobile and multi-platform journalism for more than 15 years. As CEO of Val Hoeppner Media and Consulting, LLC, Hoeppner travels to newsrooms, universities and media conferences where she creates and leads training for journalist in engagement, change management and developing digital and mobile workflow. Hoeppner is a member of the Native American Journalist Association, Online News Association, Association Press Photo Managers, American Society of News Editors, the Recording Academy and Public Radio in Mid America.