Originally recorded on April 29, 2021
Engagement is on every editor’s lips, it’s the journalism buzzword with endless definitions. Engagement isn’t just clicks and likes, sometimes it is relational, creating deeper relationships with readers, building trust between the community and the journalist. Engagement can mean community participation in news, community organizing or building loyalty with would-be subscribers or members.
Our second session focuses on 5-10 strategies and tools your newsroom can employ to cultivate the kinds of engagement you value most. These aren’t pie in the sky theories, just practical solutions for refining your engagement strategy.