Can We Be Friends? Building a Relationship Between Facebook and Local News (ARCHIVE)

Without question, Facebook has had a significant impact on your local newspaper operations, subscriptions and relationship with your readers. In this session, we dive into the current state of affairs, discuss what your audiences want and share insights on how you can leverage social platforms.

Kristin Omdahl-Sheriff, an Iowa native, is the Director of Client Services at KeyMedia Solutions.  Throughout her career, she has always been drawn to helping businesses understand marketing and how it can produce a return on their investment. She is a forward-thinking leadership professional who brings fresh ideas to problem-solving with extensive expertise in client relations, audience segmentation and strategy development.

She is known for her unique out-of-the-box solutions to help businesses grow.  She has won multiple state marketing association awards as well as an International Marketing Solutions award, but what keeps Kristin moving is developing unique and different approaches to creating results for businesses.

Kristin has over 20 years’ experience in the newspaper industry working for industry leaders Gannett and Lee Enterprises.  Finding success in traditional and new media has been achieved by being mindful of growing business through seeking and interpreting data while understanding and communicating the direction and nuances of the market, company, and peers she partners with.