Originally recorded on August 18, 2022
This webinar, which has a BASEBALL THEME, we go over how smaller publications and legacy print teams are getting started with digital sales to support their local clientele. AdCellerant reviews different examples of publishers who are doing this now, the steps to get started, how to provide a consultative approach to your advertisers so they can expand their digital footprint, the revenue implications with these types of sales, and how you can leverage these now.
• What other small publications are doing with digital
• Steps to get started
• Giving a consultative approach with targeted display & local SEO
• How much money can we make with digital sales?
About the Presenter:
Ken Campbell is a Business Development Manager at AdCellerant. Ken is an experienced self-starter with 25 years experience in retail sales, direct marketing, print advertising, and B2B sales. A promotions and marketing expert, Ken grew a single automotive client into a multi-million-dollar direct mail firm before pivoting to the world of digital advertising. Over the years, Ken has worked with over a thousand different businesses – developing marketing plans both big and small – and acting as a trusted advisor to his clients.