Originally recorded on October 6, 2022
This webinar, which has a FOOTBALL THEME, gives you the “Xs & Os” on how to score BIG on the advertising field. At AdCellerant, the pandemic and the uncertainty of 2020 created a unique challenge for our print partners. We open the playbook to our winning strategies that helped many partners not only survive – but THRIVE through that difficult time.
• Assessing/accepting the field conditions (economic field)
• Understanding your opponent (local competition)
• The all important running game (Local SEO)
• The passing game – when to throw short and when to go long! (Small Device-ID campaigns vs Full Omnichannel Approach)
• Crucial 2nd Half Adjustments (When to modify the sales game plan)
• Football needs cheerleaders (Cheering on successes and multiplying them)
About the Presenters:
Ben Bouslog is the vice president of Business Development for AdCellerant, a tech-enabled marketing services company. AdCellerant partners with publishers to leverage their turn-key solutions to drive digital revenue streams. Ben’s experience spans 8+ years in the digital space with a background in ad operations that gives him an intimate familiarity with how digital really works and the value it can bring to any advertiser or media organization. His favorite part about working with media companies is helping them to realize and actualize the opportunities to connect with the businesses in their communities more than ever before. With experience in SEO, SEM, video, OTT, social media and a specialty in programmatic, he’s been able to help hundreds of media companies grow their digital revenue streams and supported thousands of advertisers by connecting them with their target consumers.
Ken Campbell is a Business Development Manager at AdCellerant. Ken is an experienced self-starter with 25 years experience in retail sales, direct marketing, print advertising, and B2B sales. A promotions and marketing expert, Ken grew a single automotive client into a multi-million-dollar direct mail firm before pivoting to the world of digital advertising. Over the years, Ken has worked with over a thousand different businesses – developing marketing plans both big and small – and acting as a trusted advisor to his clients.