Originally recorded on January 11, 2024
What do news organizations like Shaw Local, Nola.com/The Advocate, the Seattle Medium, and the Dallas Voice have in common? These are all local news organizations that make hundreds of thousands of dollars on branded content advertising. In this webinar, you’ll learn from The Branded Content Project team about how small and medium-sized newsrooms can grow new advertising revenue with branded content and how your company can launch a branded content strategy that will bring in new revenue from existing and new advertisers. The Branded Content Project is a training program jointly managed by the Local Media Association and Local Media Consortium.
Penny Riordan is the Director of Business Strategy and Partnerships for the Local Media Association/Local Media Foundation. She runs the LMA Digital Club and the News Is Out LGBTQ+ collaborative. Penny also supports the work of Oklahoma Media Center and the Branded Content Project. Prior to joining LMA, Penny was on the corporate team at GateHouse Media, leading the company’s digital storytelling efforts and audience initiatives. Penny also worked at Patch.com and newspapers in Maryland and Connecticut.