Originally recorded on April 7, 2022
About this webinar:
According to PewResearch.org, 86% of Americans get their news from a digital device.
With US mobile traffic reaching an all time high of 61% in 2021, the majority of the online audience for local news is coming from mobile.
As a newspaper publisher, it’s never been more important to focus on your audience’s mobile user experience.
In this webinar, we discuss key design points to consider for maximizing mobile traffic and revenue. Is your “Subscribe” button readily available on mobile, or is it hidden in a sliding menu?
Are your ads mobile responsive? If so, are they still readable on a phone screen?
We also address the big question on many publisher’s minds today: “Should I get a native app, or focus on my responsive website?”
What unique benefits does a native app provide to support my digital strategy?
About the presenter:
Matt Larson is the president & CEO of Our-Hometown.com and has proudly served the newspaper industry for 12 years. His company provides a WordPress-based platform that has been customized for newspapers to help them monetize their content online. Their mission is to help community newspapers develop digital business models with tools for better storytelling and more efficient local news production. Larson leads a monthly virtual conference series, where he interviews newspaper publishers from all over the country on how they are utilizing digital to connect with socially-distant readers. He is also the publisher of the “Our Hometown News,” a weekly blog and video/audio podcast series, which discusses tech tips, marketing strategy and industry news/events.