Originally recorded on December 18, 2020
In this webinar…:
During this live virtual conference, Matt Larson reviews the most popular paywall configurations among local newspaper websites on Our Hometown’s WordPress Publishing Platform. He also discusses various ways to market digital subscriptions across print, social, and mobile.
Paywall Models we review:
Early version of this presentation:
About the presenter:
Matt Larson is the President & CEO of Our-Hometown.com and has proudly served the newspaper industry for 12 years.
His company provides a WordPress-based platform that has been customized for newspapers to help them monetize their content online.
Their mission is to help community newspapers develop digital business models with tools for better storytelling and more efficient local news production.
Larson leads a monthly virtual conference series, where he interviews newspaper publishers from all over the country on how they are utilizing digital to connect with socially-distant readers.
He is also the publisher of the “Our Hometown News”, a weekly blog and video/audio podcast series, which discusses tech tips, marketing strategy and industry news/events.