Originally recorded on November 18, 2021
In this webinar…
The digital landscape is analogous to the Great Plains of 19th century middle America. If you try to build a farm (website) without a clear path to the railroad (Google/Facebook), then there is no practical way of developing a sustainable town (digital business).
In this webinar, Our Hometown CEO, Matt Larson, presents the steps needed to forge and maintain digital channels to the major Internet platforms, where the newspaper’s audience has already assembled. Learn how to:
- Help Google index your site
- Get headlines to appear in Google News
- Direct traffic from Facebook to your website
- Keep readers engaged on the website longer
Matt Larson is the President & CEO of Our-Hometown.com and has proudly served the newspaper industry for 12 years. His company provides a WordPress-based platform that has been customized for newspapers to help them monetize their content online. Their mission is to help community newspapers develop digital business models with tools for better storytelling and more efficient local news production. Larson leads a monthly virtual conference series, where he interviews newspaper publishers from all over the country on how they are utilizing digital to connect with socially-distant readers. He is also the publisher of the “Our Hometown News”, a weekly blog and video/audio podcast series, which discusses tech tips, marketing strategy and industry news/events.