Originally recorded on October 13, 2022
Subscribers are looking for a seamless user experience across platforms. Many newspaper publishers are focused on increasing digital usage for print subscribers and vice versa.
In this webinar, Matt Larson from Our Hometown discusses some of the tools being used by newspaper publishers to increase digital usage for print subscribers and vice versa. He focuses on one new technology for syncing Naviga’s CircPro print subscribers with digital memberships on WordPress.
About the Presenter:
Matt Larson is the president & CEO of Our-Hometown.com and has proudly served the newspaper industry for 12 years. His company provides a WordPress-based platform that has been customized for newspapers to help them monetize their content online. Their mission is to help community newspapers develop digital business models with tools for better storytelling and more efficient local news production. Larson leads a monthly virtual conference series, where he interviews newspaper publishers from all over the country on how they are utilizing digital to grow their audience. He is also the publisher of “Today in News Tech,” a weekly blog and video/audio podcast series, which discusses tech tips, marketing strategy and industry news.