Understanding Analytics (ARCHIVE)
Originally recorded on March 22, 2018
In this webinar…
An overview of how to use Google Analytics. As an editor, what trends should you be looking for to steer coverage? And what can you glean from the numbers, including actionable items? We took a look at how the numbers can help drive major projects, and what you can be bringing to your news meetings. Sherri Horton, GateHouse’s data scientist, will help you look into this important field.
About the presenter:
Sherri Horton is a Data Scientist for GateHouse Media. She’s been working in digital marketing, SEO, social media and analytics for the past six years. Sherri is currently working to bring the power of predictive intelligence to the local news.