In this webinar, AdCellerant explains how publishing companies are upselling advertisers and complementing their campaigns with relevant banner ads that are highly targeted, reaching specified groups, locations and demographics with certain online behavioral interest and patterns. We learn about why programmatic display is the foundation of any digital campaign, easy upselling strategies for your legacy sales reps, and reviewing case studies to other publisher’s success by adding targeted capabilities to their product set.

Ben Bouslog is the vice president of Business Development for AdCellerant, a tech-enabled marketing services company. AdCellerant partners with publishers to leverage their turn-key solutions to drive digital revenue streams. Ben’s experience spans 8+ years in the digital space with a background in ad operations that gives him an intimate familiarity with how digital really works and the value it can bring to any advertiser or media organization. His favorite part about working with media companies is helping them to realize and actualize the opportunities to connect with the businesses in their communities more than ever before. With experience in SEO, SEM, video, OTT, social media and a specialty in programmatic, he’s been able to help hundreds of media companies grow their digital revenue streams and supported thousands of advertisers by connecting them with their target consumers.

Elizabeth Bernberg: With more than 15 years of digital marketing experience, Elizabeth’s background and experience includes leadership roles within all major media categories including: Print (The Denver Post and Colorado Press Association), Television (CBS Television Network) and Radio (Entercom Communications). Fun fact, Elizabeth was also an AdCellerant partner. Elizabeth’s passion, industry knowledge and creative leadership style has enabled her to directly impact the accelerated growth of digital revenue within media organizations while maintaining focus on developing goal driven digital marketing strategies for SMBs.