With insights from the American Press Institute’s Metrics for News software and services, we discuss which measures of engagement to focus on (hint: not just pageviews) and how to define success. Through a series of 11 lessons on using metrics for newsroom change (gathered from our work with 100+ newsroom partners), participants will learn how to prioritize which metrics to track and tips for leveraging the data-collection tool(s) they already use.
Katie Kutsko is a graduate of the University of Kansas and the education & strategy manager for the American Press Institute’s Metrics for News program. She empowers prospective and newly-signed partners to understand how MFN’s suite of products can help them build a loyal and engaged audience over time. While at KU, she served as editor-in-chief at the University Daily Kansan, where she led a newsroom transformation from a print mindset to a digital-first operation. She has interned at the Chicago Tribune, Indianapolis Star and Lawrence (Kan.) Journal-World.