What Works and What Doesn’t For Site Design (ARCHIVE)

Almost all news organizations have a website, but few have researched how the design of the site can affect how audiences interact with news content. The Center for Media Engagement at the University of Texas at Austin has done extensive research – what works, what doesn’t, and how to get the most out of a redesign. This session shares our research findings and best practices for implementing our findings into your website.

Natalie (Talia) Jomini Stroud is an Associate Professor of Communication Studies and Journalism and Director of the Center for Media Engagement at the University of Texas at Austin. The Center’s work on identifying commercially viable and democratically beneficial ways of improving digital news coverage has received funding from the Democracy Fund, Hewlett Foundation, and Rita Allen Foundation, among others. These efforts have led to changes in practices at news organizations across the country. Her research has received numerous national and international awards, including the International Communication Association’s prestigious Outstanding Book Award for her book Niche News: The Politics of News Choice.