LIVE WEBINAR
Thursday, October 16, 2025
11-12pm(pacific); 12-1pm(mountain); 1-2pm(central); 2-3pm(eastern)
About the webinar:
Artificial Intelligence is transforming the way sales professionals prepare, create, and connect with clients. In this fast-paced and practical session, Kevin Berrier of MDDC Advertising Services will demonstrate how AI can supercharge every step of the advertising sales process.
Attendees will explore real-world case studies on:
- Pre-discovery research – using AI to quickly uncover brand insights and client priorities.
- Persona profiling – building detailed audience profiles in minutes instead of days.
- Content creation – brainstorming ads, headlines, and copy with AI collaboration.
- Note-taking & meeting support – freeing sales reps to focus on client conversations while AI captures the details.
- Ethical considerations – staying transparent, human-centered, and privacy-conscious when using AI.
Through concrete examples and time-savings calculations, Kevin will show how sales professionals can reclaim days of work each year while delivering higher-impact results for their clients. You’ll leave with frameworks, prompt strategies, and practical tips you can use immediately to elevate your sales game.
About the presenter:
Kevin Berrier is an accomplished advertising and marketing innovator with more than two decades of experience helping businesses connect with audiences in powerful ways. As Advertising Director at MDDC Advertising Services, he leads omni-channel campaigns that blend the best of traditional media with cutting-edge digital strategies.
Kevin is also an international keynote speaker and the creator of The AI Games, a hands-on competition that challenges media sales professionals to use artificial intelligence in real-world client scenarios. His practical, energetic teaching style bridges vision with application, showing sales teams how AI can drive efficiency, creativity, and stronger client outcomes. From persona profiling and pre-discovery research to content creation and ethical AI use, Kevin breaks down complex concepts into actionable strategies that deliver measurable results.
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