Current & Upcoming

Think COVID Flattened Your Classifieds? Think Again. (ARCHIVE)

Jul 16, 2022 1:00PM—Jul 16, 2022 2:00PM

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Originally recorded July 16, 2020 In This Webinar… Newspapers have weathered many challenges, from Craigslist, the Great Recession, now COVID-19. Is there a way to save your Classified revenue? Yes there is a way, but you have to be willing to fight the fight.  Please join Janet DeGeorge for a check list of what must…

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Keeping Up with Digital Trends in 2020 (ARCHIVE)

Jul 23, 2022 1:00PM—Jul 23, 2022 2:00PM

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Originally recorded on July 23, 2020 In This Webinar… At the start of this year, Tyson identified 16 trends to watch for in 2020. Now that we’re halfway through a year of dramatic and unexpected events, let’s check in to see how these 16 trends impact the work journalists are doing. We also explore trends…

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Let’s Talk Recruitment Marketing (ARCHIVE)

Jun 18, 2022 1:00PM—2:00PM

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In This Webinar… From building a more effective job profile and job posting, learn how to reach your ideal candidates. Learn how to write descriptions to entice potential new hires and drum up excitement for the position. Creating a strong social media image is also essential which includes online profiles to your website. About The…

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Diving Into The Sales Techniques Behind Selling Response (ARCHIVE)

May 21, 2022 1:00PM—2:00PM

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Originally recorded on May 21, 2020 In this webinar… Last year, Bob McInnis showed you a new approach to selling advertising that enables your staff to sell the only thing your prospective advertisers actually care about–response. These days, it’s no longer just a nice way to approach the sale but a matter of survival. So,…

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Using a New Technology To Drive Advertising Sales in a Pandemic (ARCHIVE)

Apr 16, 2022 1:00PM—2:00PM

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Originally recorded on April 16, 2020 In this webinar…: How can your advertising department adjust to businesses putting a hold on advertising and the challenge of selling during this period of social isolation? Your publication has an audience that’s the envy of most organizations. So, how do you best leverage these print and digital assets,…

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Launching a Native Advertising Program in Your Newsroom (ARCHIVE)

Oct 25, 2022 5:00PM—6:00PM

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Originally recorded on October 25, 2018 In this webinar… Although native advertising has been a buzz word in the media industry for years, many news organizations have been reluctant to engage in this type of sponsored content. Join the native experts at GateHouse Media — on the content and sales sides — to learn more…

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Flipping Objections on the Spot! (ARCHIVE)

Mar 02, 2022 5:00PM—6:00PM

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Originally recorded on March 2, 2018 In this webinar… Objection handling is a skill that all sales people need to master. Ryan will highlight the six most common objections media sales people face on a daily basis and show you how to flip those objections into closed deals with ease and style. Because Ryan sells…

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50 MORE Ideas in 50 Minutes (ARCHIVE)

Mar 14, 2022 5:00PM—6:00PM

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Originally recorded on March 14, 2019 In this webinar… This webinar offers up creative ideas you can start working on in your newsroom immediately. This is fast-paced, and will include references to the original stories as well as some great techniques to help you can execute these stories in newsrooms of all sizes. About the…

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Writing Amazing Sales Emails. 10 Tips To Get an Open & Reply (ARCHIVE)

Apr 13, 2022 5:00PM—6:00PM

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Originally recorded on April 13, 2018 In this webinar… Selling via email has become part of our daily sales lives. While we would all prefer face-to-face selling, like it or not, email is how business is now done every day. Media sales expert, Ryan Dohrn, will share 10 sales email tips to increase opens, reads,…

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Working The Sales Funnel (ARCHIVE)

Feb 28, 2022 5:00PM—6:00PM

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Originally recorded February 28, 2019   In this webinar… You are likely familiar with the Sales Funnel. But have you broken down each step of the process to understand what message and media placement have the greatest impact on an advertising campaign. This session covers the basics of the Funnel before digging into the best…

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