Small Changes Can Make a Big Difference (ARCHIVE)

Writing, editing, photography, videography, website and social media management…How much can one person do? And how can you find time to develop new skills? When you’re working in a small or resource-strapped organization, transformation and innovation can feel impossible. But you can try new things. The key is inspiration…and planning. Sara Konrad Baranowski will lead a discussion about where to find inspiration and how to adapt it to work for your organization-no matter the size.

Sara Konrad Baranowski is editor of the Iowa Falls Times Citizen, a twice-weekly newspaper in rural northern Iowa. In her 12 years there, she’s led the newsroom through a convergence of newspaper and radio news; overseen redesigns of the print product; launched two digital newsletters; and overhauled the website twice, boosting traffic by more than 250 percent since 2014. In the last 10 years the Times Citizen has received more than 120 state and national awards. Baranowski has been recognized for her writing, investigative reporting, videography and slideshows. In 2014, she was named to Editor & Publisher magazine’s 25 under 35 list, and in 2017 she was selected to attend the Poynter Institute’s Leadership Academy for Women in Digital Media.