In the disrupted media advertising space, finding balance between reinforcing the value of core products while effectively growing the emerging digital offerings is extremely difficult.
In this webinar, Chris Edwards gives an overview of how his group has evolved to address these challenges. He will share the unique organizational approach used with his sales teams as well as specifics on how the compensation plans work and what they are designed to drive with each unique assignment of the various sales positions and responsibilities. As always, there will be candid feedback about what DID NOT work along the way to developing this current structure.
Chris Edwards joined The Gazette Company in May of 2009. He oversees the sales and marketing effort for all products at The Gazette Company, including The Gazette, KCRG-TV9 and all digital properties, including the Fusionfarm digital agency group.
Prior to joining The Gazette Company, Edwards was vice president of sales & marketing at AdTrack Corporation from 2006 to 2009. He has extensive experience in the technology and communication fields, having served in numerous sales and sales management roles in publicly traded, high-growth companies such as Nextel Partners (now Sprint) and McLeodUSA (now Windstream).
Edwards is the president of Metro Iowa Plus, a consortium of the eight largest newspapers in Iowa, and is president of the Eastern Iowa DMA group.