Build Your Social Media Style Guides (ARCHIVE)

A social media style guide creates a consistent voice, look and schedule that helps newsrooms engage audiences while providing journalists with information on how to act, speak and use images on social media. Every Tweet, Facebook or Instagram post should align with your newsgathering and visual standards. This workshop will help you develop a set of five guidelines, including: defining your voice, grammar and terminology, visual use, hashtags and post formatting.

Val Hoeppner is a digital journalist, teacher, trainer and media strategist. Hoeppner spent 20 years in newsrooms as a photojournalist, newsroom leader and multimedia director. She also spent five years working with journalism professionals, educators and students in her role as director of education for the Freedom Forum Diversity Institute. As CEO of Val Hoeppner Media and Consulting, LLC, Hoeppner travels to newsrooms, universities and media conferences to train journalists in mobile, social, video and multi-platform storytelling. She is also the Professional Journalist in Residence at Middle Tennessee State University.