Originally recorded on November 8, 2018
In this webinar…:
What can newspapers learn from a professional marketer? Join Michael Libbie from Insight Advertising, Marketing & Communications for Five in 24. He shares five things your business can do in 24 hours to re-manufacture your brand and sell more. During the webinar you will learn:
Less is More (people have the attention of a goldfish);
Mobile vs Desktop (who is winning the battle and how your content can be seen);
Video (a powerful tool, if done correctly); Creative (what works and what needs work);
Email Campaigns (data and tracking);
Know Your Consumer (does your message match what consumers want/need?); plus, Three Reasons (why people are not buying what you are selling). Join us for a deep dive into marketing for business.
About the presenter:
Michael P. Libbie is a marketing expert, broadcaster, public speaker and business owner. He has helped hundreds of non-profit and for-profit corporations better market their products and services through Insight Advertising, Marketing & Communications. Libbie is the founder of Insight on Business the News Hour which can be heard daily in podcast form as well as on News/Talk 1540 KXEL each Sunday at 2 p.m. He also serves as the executive director of the Windsor Heights Chamber of Commerce, is an international public speaker on topics such as effective communication, branding and marketing. Libbie has also been the spiritual leader of the Jewish Congregation of Mason City — Adas Israel — for the past 30 years.