Originally recorded on February 22, 2018   In this webinar…: From publishing to social media, to editing video, to working in the CMS, there are so many different dashboards, logins and systems to manage. Penny Riordan highlights tools that some small- to mid-size newsrooms have used to automate some of these processes. This includes hacks…

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Originally recorded on April 8, 2016 In this webinar… Sales managers rarely have time to develop top-notch training materials. They are busy selling, managing and marketing. Training often gets pushed aside. The Local Media Association has developed a 14-week turnkey package that will arm sales managers with templates, presentation materials, guided conversation points, individual/group exercises,…

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Originally recorded on March 28, 2019   In this webinar… Finding new revenue streams, the real money beyond the “marketing budget”, in an industry undergoing rapid disruption can seem overwhelming.  This insightful webinar demystifies the traditional sales process from selling print and digital to non-traditional in your local market.  The presenter provides tips and ready-for-market…

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Originally recorded on April 18, 2019   In this webinar… Can your products hit a bulls-eye with each generation you choose to target: Millennials, GenX, Boomers, Silents? How is generational strategy different from demographic strategy? This webinar discusses two fundamental truths to explain the dramatic differences amongst the generations and the need for all newspapers…

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Originally recorded on March 2, 2017 In this webinar… The newspaper industry has had a lot of success protecting public notice in the state legislatures, but collectively we’re on the defensive. Our opponents are more motivated than ever and increasingly sophisticated in their arguments. Every newspaper must play a role in this fight. This session…

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Originally recorded on May 12, 2011 In this webinar… Every sales organization is struggling to elevate their sales performance and results.  That challenge becomes greater every day as we add new products, require people to be multi-media experts, and try to sell in an ever-expanding competitive environment. This session outlines the steps each newspaper needs…

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Originally recorded on May 23, 2019 In this webinar… During this session, we dig into some of the foundations of journalism: • We take a comprehensive look at ledes and what makes them jump. And while we’re at it, how can we take a story, and start preparing for a follow-up or bigger story? •…

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Originally recorded on April 28, 2016 In this webinar… When clients are working with you, they’re expecting a strong sales strategy that will help guide them to a healthier bottom line. In this session, marketing pro Stuart Arnold helps you understand the basic tools for creating an impactful strategy, messaging and marketing for your clients.…

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Originally recorded on June 3, 2016 In this webinar… Today’s marketplace is simultaneously the best and worst in the history of human civilization. It’s the best because untold and unprecedented opportunity awaits savvy and sharp-eyed professionals. It’s the worst because there has never before been a market so loud, crowded and full of competing distractions…

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