Current & Upcoming

Workflow Automation Tools for Your Newsrooms of Any Size (ARCHIVE)

Feb 22, 2018 5:00PM—Feb 22, 2024 6:00PM


Originally recorded on February 22, 2018   In this webinar…: From publishing to social media, to editing video, to working in the CMS, there are so many different dashboards, logins and systems to manage. Penny Riordan highlights tools that some small- to mid-size newsrooms have used to automate some of these processes. This includes hacks…

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Media Generational Strategies: What Drives Your Customers (ARCHIVE)

Apr 18, 2022 5:00PM—6:00PM

Originally recorded on April 18, 2019   In this webinar… Can your products hit a bulls-eye with each generation you choose to target: Millennials, GenX, Boomers, Silents? How is generational strategy different from demographic strategy? This webinar discusses two fundamental truths to explain the dramatic differences amongst the generations and the need for all newspapers…

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Best Practices for Public Notice (ARCHIVE)

Mar 02, 2017 5:00PM—Mar 02, 2024 6:00PM


Originally recorded on March 2, 2017 In this webinar… The newspaper industry has had a lot of success protecting public notice in the state legislatures, but collectively we’re on the defensive. Our opponents are more motivated than ever and increasingly sophisticated in their arguments. Every newspaper must play a role in this fight. This session…

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Train the Trainer: Creating Top-Notch Training Materials For Your Team (ARCHIVE)

Apr 08, 2022 5:00PM—6:00PM

Originally recorded on April 8, 2016 In this webinar… Sales managers rarely have time to develop top-notch training materials. They are busy selling, managing and marketing. Training often gets pushed aside. The Local Media Association has developed a 14-week turnkey package that will arm sales managers with templates, presentation materials, guided conversation points, individual/group exercises,…

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Money Beyond Money (ARCHIVE)

Mar 28, 2019 5:00PM—Mar 28, 2024 6:00PM


Originally recorded on March 28, 2019   In this webinar… Finding new revenue streams, the real money beyond the “marketing budget”, in an industry undergoing rapid disruption can seem overwhelming.  This insightful webinar demystifies the traditional sales process from selling print and digital to non-traditional in your local market.  The presenter provides tips and ready-for-market…

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Advertising is NOT Marketing! Tips For The Media Marketer (ARCHIVE)

Apr 28, 2022 5:00PM—6:00PM

Originally recorded on April 28, 2016 In this webinar… When clients are working with you, they’re expecting a strong sales strategy that will help guide them to a healthier bottom line. In this session, marketing pro Stuart Arnold helps you understand the basic tools for creating an impactful strategy, messaging and marketing for your clients.…

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How To Market and Sell In Brutally Competitve Enviornments (ARCHIVE)

Jun 03, 2022 5:00PM—6:00PM


Originally recorded on June 3, 2016 In this webinar… Today’s marketplace is simultaneously the best and worst in the history of human civilization. It’s the best because untold and unprecedented opportunity awaits savvy and sharp-eyed professionals. It’s the worst because there has never before been a market so loud, crowded and full of competing distractions…

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Rural Journalism: Tracking Agriculture (ARCHIVE)

May 18, 2022 5:00PM—6:00PM


Originally recorded on May 18, 2017 In this webinar… If you’re in a rural area, there’s a good chance that agriculture is one of the most important topics you can deliver to readers. But where do you start? And how do you keep coming up with relevant ideas? Al Cross from the Institute for Rural…

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Building a Strong Service Directory to Increase Revenue (ARCHIVE)

Jun 07, 2022 5:00PM—6:00PM


Originally recorded on June 7, 2017   In this webinar… Every newspaper can grow consistent core revenue by having a strong Service Directory.  The smaller the paper, the bigger the Directory should be! Sign on to this webinar to learn the secrets on how to double and triple this important revenue base.   About the…

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Past | Archive

AP Style Refresher (ARCHIVE)

May 17, 2022 5:00PM—6:00PM

Return to Sales Basics (ARCHIVE)

May 12, 2022 5:00PM—6:00PM

Selling Response (ARCHIVE)

May 09, 2022 5:00PM—6:00PM