Five Ways to Enhance Your Paper’s Obituary Category (ARCHIVE)

Obituaries and newspapers: Once, these two always went together, and this relationship provided publishers with a powerful traffic driver and an unbeatable revenue stream. But today’s readers face unique economic pressures, and they have new ideas about how to best announce and remember a death in the community. The result? Nationwide, obituary volume is down 19% and falling.

The good news: Obituaries are still the most visited section of every newspaper, and we have tools to turn that fact into more traffic and revenue. Using insights we’ve gained working with 1,500+ newspapers, Legacy.com’s Ronald Speechley will show you five easy ways to revitalize your obituaries (and their revenue potential). You’ll learn how to:

• Strengthen relationships with your funeral home partners, with
• Unique options to encourage them to work on your behalf.
• Teach your readers why obituaries are important, and
• Make it easier for them to place one.
• Increase volume with creative pricing options, packages, and formats.

Ron works closely with the newspaper partners in an effort to maximize the obituary category. Prior to Legacy, Ron spent 20+ years working for SRDS and built many relationships with newspapers across the country.