Growing Revenue In Your Local Market (ARCHIVE)
Originally recorded on October 29, 2015
Revenue growth in your local market is key to a sustainable future. It takes the right products, continuous improvement and a strong focus on customer service.
In this session, you’ll learn the process behind growing your local market share and creating customer volumes that convert to sustainable revenue growth. The foundation for this is built on six steps:
- Customer acquisition.
- Customer retention.
- Continuous product improvement.
This session is beneficial for advertising managers interested in increasing local market revenue.
Mark Lane is the vice president of sales for Morris Publishing Group. He leads the strategic revenue team responsible for the transformation of Morris’ media companies. As a 22-year veteran in media, Lane’s career has spanned across sales, marketing and president/publisher positions, giving him a unique perspective of sales management, operations and product offerings. His disciplined sales approach and no-nonsense execution has led to millions of dollars in revenue growth.