How to Craft an Engaging Lede (ARCHIVE)

Aug 13, 2022 5:00PM—Aug 13, 2026 6:00PM

Cost 35.00

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Originally recorded on August 13, 2015

In this webinar…
In this webinar, we cover everything from how to write a basic news story in inverted pyramid style to the emotion-filled feature piece. This presentation includes an overview of several common and effective styles of ledes, as well as tips for how to keep ledes concise and compelling.

We focus on:

  • The five basic ledes.
  • Writing effective summary ledes.
  • Second-day ledes.
  • What to avoid.
About the presenter:
Carlene Cox is the director of newsroom development for GateHouse Media. Cox is a member of GateHouse Media’s News & Interactive division, which provides training and support to newsrooms throughout the country.