Integrating Snapchat and Instagram Into Your Newsroom (ARCHIVE)

With platforms like Snapchat and Instagram growing explosively, but offering little or no referrer traffic back to a site, how should newsrooms approach them? GateHouse editors are using these tools to connect with audiences, and we walk through several examples of what works and what doesn’t.

Penny Riordan manages digital content partnerships for GateHouse Media. Prior to joining the GateHouse, she worked at Patch.com for four years, where she led social media, blogging and user generated content efforts for the company.