Originally recorded on August 26, 2016
Most media organizations have unsold digital advertising inventory. But what should you do with those available ad spots? You can try to sell them locally, but if the market is exhausted, you need to find a buyer outside of your own geography.
Frequently you turn to something called programmatic advertising. However, not all programmatic advertising is the same. Many organizations are leaving hundreds, if not thousands, of dollars on the table every month due to some very simple errors in how they make their inventory available on the national market or how their site is organized and designed.
In this webinar covers:
- Digital advertising basics.
- Common mistakes with organizing your inventory.
- Designing your site to maximize revenue.
- Pushing the envelope on the latest and greatest offerings in digital advertising.
For the past four years Max Freund has worked for The Gazette Company in Cedar Rapids, Iowa, as a multimedia reporter, web developer, and now as the digital news product manager. As product manager, he oversees all site development decisions and aids in digital sales and content creation for The Gazette. Freund and his team also work with media properties across the country on maximizing digital revenue, website design, and digital strategy. As a hybrid journalist/ web developer, he is passionate about telling great stories through cutting-edge digital experiences.