LIVE WEBINAR
Thursday, November 13, 2025
11-12pm(pacific); 12-1pm(mountain); 1-2pm(central); 2-3pm(eastern)
About the webinar:
In today’s fast-changing media landscape, native and sponsored content are evolving into some of the most powerful tools for storytelling and revenue growth—especially for newspapers. But with tighter audience scrutiny and increasing pressure to perform, how can publishers strike the right balance between trust and monetization? Join us for this timely webinar as we explore the history, current trends, and future opportunities of native advertising. Whether you're in editorial, sales, or leadership, you'll gain fresh ideas and practical strategies to make native content work smarter for your newsroom and your advertisers.
About the presenter:
Korena Keys, Founder of Key Media Solutions, is best known for developing her own unique approach to media strategy and digital marketing. In just a few short years, Korena has successfully taken her digital media firm to the front lines in an over saturated industry.
Korena was one of the first in the country to receive the IAB Digital Media Sales Certification and was invited into the Forbes Agency Council a few years later. She has served as the President of the Board for South Dakota Advertising Federation, Chair of the Board for the Community Outreach, held a seat on City Council, and is active in multiple community organizations that are dedicated to helping others.
Today, she is a published author of Best Selling “From Welfare to CEO,” leads two thriving businesses, and loves having the titles of Mom and Grandma.
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