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AI in Advertising Sales: A Case Study (ARCHIVE)

Oct 16, 2025 1:00PM—Oct 16, 2027 2:00PM

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Originally recorded on October 16, 2025 About the webinar:  Artificial Intelligence is transforming the way sales professionals prepare, create, and connect with clients. In this fast-paced and practical session, Kevin Berrier of MDDC Advertising Services demonstrates how AI can supercharge every step of the advertising sales process. Attendees will explore real-world case studies on: Pre-discovery…

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Native & Sponsored Content Evolution: New Opportunities for News Media (ARCHIVE)

Nov 13, 2025 1:00PM—Nov 13, 2027 2:00PM

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Originally recorded on November 13, 2025 About the webinar:  In today’s fast-changing media landscape, native and sponsored content are evolving into some of the most powerful tools for storytelling and revenue growth—especially for newspapers. But with tighter audience scrutiny and increasing pressure to perform, how can publishers strike the right balance between trust and monetization?…

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Ethics on Covering Immigration (ARCHIVE)

Dec 18, 2025 1:00PM—Dec 18, 2027 2:00PM

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Originally recorded on December 18, 2025   About the webinar:  Your newsroom has an ethics policy for granting confidentiality and anonymity to sources while balancing on-the-record credibility with doing no harm to the sources you cover. You would think nothing about that has changed when covering immigration but new questions exist. Be aware of them…

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Creating Significant New Obituary Revenue (ARCHIVE)

Jan 22, 2026 1:00PM—Jan 22, 2028 2:00PM

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Originally recorded on January 22, 2026 About the webinar:  OBITUARIES: If there is one advertising revenue source print newspapers should never lose, it is their Obituaries. But newspapers all over the country are losing revenue in this area. And after much research, a lot of the losses maybe self inflicted. How your obituaries look, read,…

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Your Email List is a Revenue Product

Mar 26, 2026 1:00PM—2:00PM

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  LIVE WEBINAR Thursday, March 26, 2026 11:00am- 12:00pm (pacific); 12:00- 1:00pm (mountain); 1:00-2:00pm (central); 2:00-3:00pm (eastern)   Description: Email is not just a marketing channel, it is a product. Like any strong product, it has a defined audience, a clear value proposition, a growth strategy, and measurable revenue outcomes. In this session, we’ll explore how local…

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The Modern Editor Toolkit

Apr 23, 2026 1:00PM—2:00PM

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LIVE WEBINAR Thursday, April 23, 2026 11:00am- 12:00pm (pacific); 12:00- 1:00pm (mountain); 1:00-2:00pm (central); 2:00-3:00pm (eastern) Description: The Modern Editor Toolkit explores the essential skills editors need to lead in today’s faster, more complex and more visible newsroom environment. As editors take on expanded roles as strategists, coaches, technologists and guardians of public trust, success more than…

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