Originally recorded August 14, 2020
In This Webinar…
Public notices have an historically important role of informing the public. They’ve also become the most important single source of classified revenue for many newspapers. But there’s no category of revenue that faces greater threats as newspapers fight literally dozens of legislative measures across the country every year to take notices out of print.
There are specific, helpful things you can do to protect and even grow this revenue. It starts with treating your notice advertisers like the important customers they are. You can arm yourself with the “talking points” you need to have at your disposal when the topic comes up with advertisers, legislators and the general public.
Our presenters will show you specifically how to do that and more. They’re two leading experts who have successfully fought for years to help newspapers keep notices in print where they belong: Richard Karpel of the Public Notice Resource Center and Dennis Hetzel, a former editor, publisher and executive director of the Ohio News Media Association.