Return to Sales Basics (ARCHIVE)
Originally recorded on May 12, 2011
In this webinar…
Every sales organization is struggling to elevate their sales performance and results. That challenge becomes greater every day as we add new products, require people to be multi-media experts, and try to sell in an ever-expanding competitive environment.
This session outlines the steps each newspaper needs to ensure sales success including:
- Sales planning
- Revenue retention
- Revenue growth
- How to identify and resolve internal and external obstacles
- How to make the most from your sales time
- How to think like your advertiser
About the presenter:
Larry Maynard has 41 years of effective newspaper and media management, is intimately knowledgeable about the national and major retail buying processes and is a pro-active leader guiding the growth and development of newspaper partnerships. Larry currently heads NGM Partners, a consulting company working with newspapers to improve their advertising, circulation and financial performance. He has worked with more than 200 US newspapers. He held various positions with Copley Newspapers over a 25 year period, including 10 years of direct sales management with that company’s national and major retail advertisers and leading the centralization of all Copley Northern IL sales and marketin