Selling The Digital Value Proposition (ARCHIVE)

Many companies are now spending over a quarter of their marketing budget on digital pursuits. Are you and your sales staff prepared to sell online and capture the lion’s share of that revenue?

This webinar, led by Allan Barmak, nationally renowned speaker and author of “The Accidental Salesperson”, will focus on trends in online advertising, Internet marketing standards, building the relationship online and selling the digital value proposition.

This webinar covers:

• Preparing for online ad sales.
• The Needs Analysis approach.
• Maximizing your effectiveness.
• Building a presentation that gives you the best chance for success.

Allan Barmak leads The Barmak Group, a sales consulting and training firm which leverages 20 years of sales experience in digital media. He has worked with a variety of companies across multiple industries, helping each of them expand their sales operations by optimizing existing revenue streams as well as building new ones.

He has been training newspaper sales teams for the last 10 years and has unmatched experience selling the digital value proposition. Prior to starting his own consulting firm, he worked at AOL, where he was the top sales rep in the country for five of seven years and ranked second the other two years.