Social Journalism: The Keys To Connecting With Your Audience (ARCHIVE)
Originally recorded on February 12, 2016
In this webinar…
As journalists, we strive to engage our communities and build stronger relationships with our audiences. In order to best serve them, we must understand the types of content they value. In this session, Dr. Carrie Brown explains social journalism and define best practices for journalists seeking to use social media and other tools to better listen, engage and serve their audiences.
About the presenter:
Dr. Carrie Brown heads the City University of New York (CUNY) Journalism School’s new Master of Arts in Social Journalism program. She was most recently an associate professor of journalism at the University of Memphis. Brown’s research has focused primarily on how newsrooms can adapt to the rapidly evolving digital, mobile and economic climate, and has included extensive periods of observation at various news organizations. Prior to working as a professor, she worked in reporting and editing roles at the Eau Claire Leader-Telegram, CD Publications, and the Columbia Missourian.