Originally recorded on July 28, 2016
In this webinar…
Are you wondering how to make your coverage more successful in ways that will grow audience and engagement? In this session, Liz Worthington, content strategy program manager for the American Press Institute, will highlight research from 50+ publishers across the country that have made strategic decisions to cover content differently. Worthington says the audience is in charge and that changing consumer habits indicate one group in particular — Millennials — is leading the way to new business models. This presentation will also showcase findings from API’s Metrics for News program, which unlike conventional analytics, can help publishers build empirical, modern news strategies by quantifying the nature of the content they produce as well as how and why audiences engage with it.
About the presenter:
Liz Worthington is the content strategy program manager for the American Press Institute. She manages API’s program to help publishers create data-driven content strategies. Worthington joined API after nearly 10 years as a reporter and editor for various newspapers and digital platforms. Immediately prior to that, she was the senior editorial trainer for Patch.com where she built an editorial curriculum focused on enhancing the field’s digital news, social media and audience development skills.