The Community’s Perception(s): State of U.S. Print Weekly Newspapering in the 21st Century(ARCHIVE)
Aug 18, 2020 5:00PM—Oct 18, 2024 6:00PM
Categories Archived, Management
Originally recorded on August 18, 2019
In The Webinar…Christina Smith engages with the audience on two major discussion points concerning community newspapers. First, she briefly discuss one of her current research projects that explores why small-town, geographically-bounded U.S. weekly newspapers continue to be viable in the digital era, despite the struggles larger U.S. newspapers continue to undergo. Upon completion of a recent exploratory study, Christina argues that U.S. print weekly newspapers continue to be perceived by their audiences as the most relied upon news sources for the communities in which they serve because community members believe the local newspaper and its journalists and owners serve as community builders, produce relevant, truthful, local information, and are highly motivated by community needs in order to do their jobs – all of which have long been the foundational rules guiding community journalism.
Following the brief research presentation, Christina shares with viewers a useful survey tool she produced for research purposes that she believes newspaper publishers can use in their own communities to better understand the expectations of their audiences.
About The Presenter: Christina Smith is an assistant professor of communication at Georgia College and State University, Milledgeville, Georgia, where she teaches journalism. Before getting her Ph.D. in mass communications in 2015 at the University of Iowa, she worked in the newspaper industry as a daily and weekly news reporter for more than 13 years.
As a scholar, Smith’s research interests include the roles of journalism in small, rural towns in the U.S., specifically as they relate to print weekly newspapers with circulations of less than 5,000.