Originally recorded on September 4, 2025  About the webinar:  Chris Coates and Allison Petty, leaders in digital newsgathering strategy at Lee Enterprises, explores innovative approaches to fostering reader engagement and trust in local journalism. Coates will discuss the Richmond Times-Dispatch’s creation of a Reader Advisory Board — a group of 10 community volunteers who meet…

Originally recorded on September 18, 2025 About the webinar:  We all know the media landscape is rapidly changing. So how can journalists today navigate career changes with confidence? Join Bridget Thoreson for a frank discussion of the limitations of linear models for career success in today’s working world. We cover strategies for recognizing and responding…

Originally recorded on October 2, 2025 About the webinar:  In this session, we tackle the three main areas that you need to accelerate your digital business. We’ cover how to expand your revenue and market share growth beyond your own website and email list. Whether you have a mature digital business that you’d like to…

Originally recorded on October 16, 2025 About the webinar:  Artificial Intelligence is transforming the way sales professionals prepare, create, and connect with clients. In this fast-paced and practical session, Kevin Berrier of MDDC Advertising Services demonstrates how AI can supercharge every step of the advertising sales process. Attendees will explore real-world case studies on: Pre-discovery…

Originally recorded on November 13, 2025 About the webinar:  In today’s fast-changing media landscape, native and sponsored content are evolving into some of the most powerful tools for storytelling and revenue growth—especially for newspapers. But with tighter audience scrutiny and increasing pressure to perform, how can publishers strike the right balance between trust and monetization?…

Originally recorded on December 18, 2025   About the webinar:  Your newsroom has an ethics policy for granting confidentiality and anonymity to sources while balancing on-the-record credibility with doing no harm to the sources you cover. You would think nothing about that has changed when covering immigration but new questions exist. Be aware of them…

Originally recorded on January 22, 2026 About the webinar:  OBITUARIES: If there is one advertising revenue source print newspapers should never lose, it is their Obituaries. But newspapers all over the country are losing revenue in this area. And after much research, a lot of the losses maybe self inflicted. How your obituaries look, read,…

Originally recorded on March 19, 2026 Description: With an overwhelming array of AI sales tools available, how can serious media sales reps know which ones to rely on? In this practical workshop, 30-year ad sales veteran Ryan Dohrn shows you LIVE with real examples why AI tools are essential for researching more effectively, uncovering valuable…

Originally recorded on March 26, 2026 Description: Email is not just a marketing channel, it is a product. Like any strong product, it has a defined audience, a clear value proposition, a growth strategy, and measurable revenue outcomes. In this session, we’ll explore how local newspapers and broadcasters can design, manage, and monetize their email…

Originally recorded on April 16, 2026 Description: Reframing audience as a proxstrategic asset across subscriptions, advertising, and partnerships. About the Presenter:  Meagan Danielsen is a senior product VP at AlignSimple with extensive experience helping media organizations grow digital revenue, optimize audience engagement, and align product strategy with business outcomes. She has led large-scale digital platforms, subscription…