Originally recorded on September 12, 2024 About the webinar: In this comprehensive webinar, Michael Lewis delves into the core aspects of digital marketing, providing valuable insights and practical tips to boost your client’s business’ online presence. The session covers the following key topics: Google My Business Profiles: Learn how to create/verify, optimize, and manage your…

Originally recorded on October 10, 2024 About the webinar: This webinar helps newsrooms integrate AI tools into their daily operations through efficient workflows, content creation, SEO optimization, and social media engagement. You’ll see specific examples in a variety of areas with prompts and results using real-world experiences from editorial teams both big and small.This webinar…

Originally recorded on February 20, 2025 About the webinar: Join David Arkin from David Arkin Consulting for a webinar designed to help you build or enhance your branded content program to generate more revenue. In this session, David provides a detailed outline on creating impactful branded content, supported by real world examples and packages. Don’t…

Originally Recorded Thursday, March 13, 2025 About the webinar: In this webinar, you’ll learn how to leverage AI tools like ChatGPT to efficiently summarize lengthy YouTube transcripts of public meetings, such as city council or school board sessions. We’ll demonstrate how to create timestamped summaries that highlight key discussion points and decisions, providing valuable resources for…

Originally recorded on April 24, 2025 About the webinar: Algorithms, user behavior, tools, and the law are always changing on social media. Let’s take a look at some of the current best practices on Instagram to engage with your audience and attract new users to your content. We’ll look at a variety of publishers to see…

LIVE WEBINAR   Thursday, June 12, 2025    11-12pm(pacific); 12-1pm(mountain); 1-2pm(central); 2-3pm(eastern)   About the webinar: Sales in local for-profit and nonprofit news has shifted from selling ad space or pageviews to addressing psychological, strategic, and narrative-driven challenges. This session outlines how news organizations can adopt a sales approach rooted in sponsor alignment and value-based storytelling.…